I don’t tweet. I don’t Instagram. Pinterest confuses me and makes me feel inadequate on so many levels. I do love LinkedIn yet I rarely update my profile and my use of Facebook is usually limited to goofy pictures of my children.
I was a child of the 80’s where Atari and Pong were cutting edge; a young adult of the 90s who thought a pager was the best technology ever; and my favorite website today is Amazon because I have not had to step foot in store during the Christmas season in 4 years. In short, I have embraced the wonderful world of technology and social media just to enough to my life more pleasurable without being glued to my device.
A big part of my job is to help my customers get the most out of their technology and to embrace social media as form of recruiting. As such a moderate user myself how is it that I can evangelize the advantages of social recruiting? It is simple; it is just common sense.
By 2030 Millennials will make up more than half of the workforce in the US. They expect to be recruited on their terms, by their rules and through their avenues and that means utilizing social media.
Additionally other benefits cannot be argued: an open position can be marketed to a targeted audience or the masses in an instance, candidates can immediately search for and apply to jobs and obtain quick feedback, and when done well, company brand awareness will be directly impacted by social recruiting.
Look at what Amazon has done for me with tailored emails about products they know I will be interested in or pictures of products that I have viewed magically appearing on my Google or Facebook page persuading me to buy them immediately. Now imagine those messages being your company branding or jobs you know that particular candidate would be great for…imagine the impact that could have on your business.
A goal for myself this year is to extend my use of social media and the internet beyond my current comfort zone to bring more value to my customers. What do you think you could accomplish if you just made one small step in the direction of leveraging social media?