Lately there has been a lot of talk about social media, being social and that it needs to be integrated into Talent Management. But does it? Do we really know what needs to be integrated and how to use it?

Let me take an example.

We imagine an organization that uses goals for its employees. These goals are individual, collective and maybe company wide. Could be "Increase my leadership skills" or "reach 50 million in EBITDA", whatever the goal is we now need to be social about it?

Goal cascading has been around for a while now; In fact it has been around for far too long. And finally we are starting to do goal alignment instead. I will explain why I think that is a step in the right direction and why goal cascading might be pretty in theory and in reports but not so useful in real life.