To slightly steal a well-known slogan ‘the future is bright, the future is…mobile.’
For a while now I have felt strongly that mobile is going to take over. Every day you see people buried into their phones, preferring to text people over talking to them in person. These hand-held devices are out in force on busy trains, when people walk down the street or even when watching television with their families.
They are constantly on their phones 24/7 and it has fast become the latest communication platform to engage with.
Continue reading "Recruiting through Social Media - Mobile: A changing world" »
Social Recruitment Blog Series
From my experience talking to others about social media, ‘trust’ is clearly still a grey area.
Social media has rapidly become an essential part of campaigns and most have become scared by this sudden change. But the world of social media is forever changing and therefore I believe people need to stop being so afraid to get it wrong.
After all, missing something is just part of the learning process in social so people just need to 'ask for forgiveness not permission'.
Continue reading "Recruiting through Social Media - It's all about trust" »
Very often, software providers (or solution providers as we like to call ourselves), are offering a mobile app (native or html5) that reflect the features and capabilities of their "standard" web offering, and then claim they now have a mobile solution. While this is true from a technical perspective, having a mobile solution is NOT about the device.
Continue reading "Mobile: it's not about the device" »
Today we released a new mobile app to the Apple App store. Lumesse Mobile 2.0 is now available for Apple iOS in the app store. People might ask why is this a big deal - it's just another release of a product which was already launched in 2011? For me as a product marketer this release proves something more than just a new release: it emphasis a number of critical business values which are part of the foundation of Lumesse. As part of the team responsible for the rebrand of StepStone Solutions into Lumesse, I was part of the conversations about what we stand for and what value we bring to our customers. In preparation for this release there were two important pillars which stood out.
Continue reading "How an App update can mean lots of different things" »
In some quarters 2012 is being cited as year of the mobile. It's been heard before but 2012 or not, the mobile phone is probably more important to us now than our wallet or purse. We can always borrow some cash from someone but we'd hate to be without our phone!
Continue reading "Mobile job applications" »
We've got some big news today. As part of Lumesse's broader 'Apps for Everything' philosophy, taking talent management beyond the browser, we have just announced the launch of Lumesse TalentLink Mobile, an exciting new mobile capability to better support enterprise talent management.
Our customers' employees, managers and HR staff will no longer have to rely on having internet access on their laptop/desktops to access key information and talent management processes. By using Lumesse TalentLink Mobile they will be able to use an intuitive mobile application on their Android, Apple iOS and BlackBerry smartphones that supports a new way of working and collaborating, bringing mobility and instant access to critical company information on people, jobs, candidates, interviews and hiring processes.
Continue reading "Lumesse introduces Talent Management on the go!" »